The Tee Shirt Store is an entrepreneurship and technology education initiative that uses a digital platform to teach entrepreneurial skills and objectives. The Tee Shirt Store’s concept of “Education With a Profit” provides kids, veterans and their families with proven instructional strategies in skill building for leadership, entrepreneurship, and community service, while allowing them to make a profit. In addition to the skills learned, participants get the chance to implement what they learned from Day 1. Participants open an e-commerce business that is operational within the first hour of the course and receive 20%-%40% commission on all items sold from their store.
The following describes the instructional engagement of the learner, as the criteria for which participants will be assessed:
- How well the learner articulates their understanding of who and what an entrepreneur is, the social entrepreneur, their characteristics and roles in small business.
- A digital demonstration of their graphic designs within the campaign process and promotion.
- The learner demonstrates an understanding of marketing, through social media discourse with integrity, and customer service.
- How well the learner demonstrates an understanding of financial literacy within the digital platform by using strategic product design in sales focus, pricing, and commissions settings.
- Use of the Search Engine Optimization Tools to assess design processes relative to goals.
Learning objectives and takeaways, as students will demonstrate an understanding of:
- What an Entrepreneur is and what an entrepreneur does
- What a Social Entrepreneur is and what a Social Entrepreneur does
- What a small business is and the role small businesses play
- How a business idea becomes a reality through graphic arts in The Tee Shirt Store
- Their responsibility as digital citizens using technology, through social media and marketing
- Financial Literacy Compensation outcomes from design process through marketing and sales
Instructional Curriculum 30 hours
- Defining Entrepreneurship
- Small Business & Store Branding
- Website Setup
- The Design Process
- Campaign Promotion
- Marketing
- Social Media
- Customer Service
- Financial Literacy
- Law For The Entrepreneur
License Packages:
License Package includes the course and all the digital materials, one fully functioning e-commerce
website, one year website hosting, website maintenance, updates and ongoing notifications, one
E-Commerce website with a registered domain at Siteground or GoDaddy, and one year website
hosting.
Total cost $2,120 per student of which $1,920 is covered by Grants that include:
- A customizable E-commerce website $1,500
- One year website hosting for the personalized domain ($400)
- One registered domain with Siteground or GoDaddy ($20)
- Printing and shipping fulfillment for all items purchased in each individual online store
Final cost per student:
- 1. 1-99 Students $200 per participant
- 2. 100 Students $17,500 ($175 per participant)
- 3. 250 Students $37,500 ($150 per participant)
- 4. 500 Students $62,500 ($125 per participant)
- 5. 1000 Students $100,000 ($100 per participant)
*25 students max per class
Instruction Cost:
- $85 Per Hour for Train The Traner Model (10hrs)
- $85.00 Per Hour Online (30hrs)
- $135.00 Per Hour Onsite (5-30hrs)
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